The UK--s House of Lords recently announced a public call for experts to weigh in on issues surrounding artificial intelligence (AI). A Select Committee is to look at the economic, ethical and social implications of advances in AI. There has been much talk about AI -- will it help to tackle global poverty, malnutrition and inequality as this UN conference explored? Or is Elon Musk correct in his belief that AI is --vastly more risky than North Korea--? There are plenty of examples of AI already in use today, like this European bank using --Amelia--* to improve customer service, and it seems pretty clear that the technology can deliver very tangible advantages.

You can--t become an expert on some topics just by reading about them. They need to be experienced. Do you remember the famous Duck Pond Scene--in Good Will Hunting, where Robin Williams-- character compares reading Oliver Twist to understanding the tribulations of Will--s abusive childhood as an orphan? The same principal applies to using AI for content marketing. Access to bountiful supplies of information doesn--t mean bots will be able to create genuine content that will help companies connect with target audiences.